Round Table Discussion Session #1
“Who are we? How do we present ourselves?”
1. Why would someone want to join Quota?
Service
Networking
Fellowship
Personal growth
Friendship
Camaraderie
Something you do for yourself
Solve empty nest syndrome
2. What does my club have to offer to prospective members? What are our strengths?
Most attractive group
Benefit of expertise
Connecting/roots in community
Broaden sphere of contacts
Travel opportunities
Develop leadership skills
Service opportunities
Warm, fuzzy feeling
3. What might be turn-offs? What are our weaknesses?
Cliques
The no-vote group
Paid their dues
Not mentoring/training new members
Meeting place/food/time
4. What have we done to recruit successfully?
Press releases
Person to person relationships
Recruit at prestigious business place
Target audience
Showcase Internal service awards
Branching
Close the sale
5. What didn’t work? Why?
Teas
Round Table Discussion Session #2
“Can programs help?”
1. What tools/programs have been successful for us?
Branching
Divide to grow
Guest speakers/programs
Change fund raisers
Leaders as Listeners Program
Membership Orientations (Gathering of Friends)
2. Who is working on a branch or new club? What is the basis of branches you have formed or are thing about forming (e.g. locale, meeting time)?
Monroe, LA – night branch
Hot Springs, AR
Jackson County, MS
Valdosta, GA
3. What other kinds of branches/clubs might be formed?
Parenting group
Travelers
University
Different professions
Sports widows
Retirement communities
4. Other tools or suggestions?
PSA by International
Blank posters – local insets
Giant Q sign at meeting location for all events
Quota clothing/accessories
Car magnet stickers
Local cable access stations
5. What didn’t work? Why?
Round Table Discussion Session #3
“A strategy for my club”
1. Who does my club target now?
Boomers
Generation X
Anyone with a pulse
Empty nesters
“Just like us”
Same age group
Men
Young women
2. Who else should we be targeting for our club, for a branch, for a new club?
Younger groups
Educators
Specialty groups
Group of the Month
Hearing impaired
Large corporations
3. What do we do to recruit/retain?
Recognition – specific
Stay in touch – communication
Partners/mentors
Fun
4. Is this strategy appropriate for our target members?
5. What is my personal plan for growing my club when I get home?
Branch
6. What specific steps am I going to take?
Presentation about different generations
Involve new members immediately
7. What do I have to do to convince people to change/strengthen our marketing efforts?
8. Who must be convinced?
Ourselves
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